You Are a Badass How to Stop Doubting Your Greatness and Start Living an Awesome Life
New York Times bestselling author and success coach Jen Sincero delivers a no-nonsense, hilarious guide to transforming your life. Through 27 bite-sized chapters packed with inspiring stories, practical exercises, and the occasional well-placed curse word, you'll discover how to break free from the beliefs holding you back.
Learn to identify and destroy the self-sabotaging patterns that keep you stuck. Sincero combines humor with hard-hitting advice to help you blast past your fears, take bold risks, and finally make the kind of money you've been dreaming about. Whether you're trapped in your comfort zone (what Jen calls "The Big Snooze") or simply ready to level up, this book gives you the tools to create massive change.
With refreshingly blunt wisdom and laugh-out-loud anecdotes from her own journey from broke to badass, Sincero shows you how to love yourself fiercely, stop caring what others think, and start living on purpose. Each chapter ends with actionable steps you can implement immediately.
This isn't your typical touchy-feely self-help book. It's a wake-up call wrapped in wit, designed for anyone ready to stop making excuses and start making moves. By the final page, you'll understand exactly how awesome you are and how to harness that power to create a life you absolutely love.
Interesting Facts
Mega-Bestseller Status: This book has sold over 5 million copies worldwide and spent over four years on the New York Times bestseller list, making it a publishing phenomenon in the self-help genre.
Available in 40 Languages: The book's reach is truly global, with translations available in more than 40 languages, bringing Sincero's irreverent wisdom to readers across the planet.
27 Bite-Sized Chapters: Sincero structures the book into 27 compact chapters filled with hilarious stories, practical exercises, and the occasional swear word, making personal transformation feel digestible and fun rather than overwhelming.
Rock and Roll Roots: Before becoming a bestselling author, Jen Sincero played in several rock bands and worked in the marketing department at CBS/Epic Records, bringing that edgy, rebellious energy straight into her writing style.
Written from Rock Bottom: Sincero penned this book at age 40 while living in a converted garage with tumbleweeds blowing through her bank account, using the very principles she teaches to transform from broke to millionaire within just a few years.
Audie Award Winner: In 2014, Sincero won an Audie Award for her narration of the audiobook version, proving she's just as badass at delivering her message out loud as she is on the page.
The "Badass" Origin Story: Sincero never used the word "badass" in her daily vocabulary until a friend had a website called "Hey, Little Badass" that stuck in her mind, inspiring the title that would become her trademark brand.
Five-Part Journey: The book is organized into five distinct sections with quirky names like "How You Got This Way," "How to Embrace Your Inner Badass," "How to Tap into the Motherlode," "How to Get Over Your B.S. Already," and "How to Kick Some Ass."
Chapter Titles with Personality: Expect chapter names that make you smile before you even start reading, like "Your Brain Is Your Bitch," "Lead with Your Crotch," "Gratitude: The Gateway Drug to Awesomeness," and "Loosen Your Bone, Wilma."
10th Anniversary Edition: The book received a special 10th anniversary update with a brand-new foreword, reader's guide, and additional content, celebrating a decade of helping millions of people unleash their inner badass.
Spawned an Empire: The success of this book launched an entire "Badass" franchise, including You Are a Badass at Making Money, You Are a Badass Every Day, Badass Habits, guided journals, calendars, and even planners with stickers.
Quotes
"You are responsible for what you say and do. You are not responsible for whether or not people freak out about it."
"Your life is happening right now. Do not snooze and lose."
"If you want to live a life you’ve never lived, you have to do things you’ve never done."
"What you choose to focus on becomes your reality."
"Love yourself. Be you. Do you. There’s only one you. You’re it. Own it."
"Your thoughts and beliefs dictate your reality, so if you want to change your reality, you have to change your beliefs."
"Gratitude unlocks the door to the Universe and connects us to the power of love."
"Faith is having the audacity to believe in the not-yet seen."
"You are a badass. You were one when you came screaming onto this planet, and you are one now."
"Never apologize for who you are. It lets the whole world down."
"Comparison is the fastest way to take all the fun out of life."
"Forgiving isn’t about being nice to them, it’s about being nice to yourself."
"Don’t waste your precious time giving one single crap about what anybody else thinks of you."
"When you are happy, you raise the frequency of everyone and everything around you."
"Your beliefs are just the stories you’ve repeated to yourself over and over until they’re second nature."
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