Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? An economist turns conventional wisdom on its head by revealing the surprising incentives behind cheating, crime, parenting, and sports.
Influence: the Psychology of Persuasion
Learn the six universal principles that make people say yes and how to defend yourself against manipulation in business and everyday life.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Why do we overpay, procrastinate, and make the same mistakes repeatedly? Behavioral economist Dan Ariely reveals the systematic patterns behind our irrational choices and how to outsmart them.
The Tipping Point: How Little Things Can Make a Big Difference
Why do ideas, trends, and behaviors suddenly explode into epidemics? Learn the three rules that turn small changes into massive social movements and how little things make a big difference.
Blink: The Power of Thinking Without Thinking
Why do your snap judgments sometimes outperform hours of careful analysis? Malcolm Gladwell reveals how your unconscious mind makes split-second decisions that can be brilliantly accurate or dangerously wrong.