Crossing the Chasm Marketing and Selling Disruptive Products to Mainstream Customers
Learn why most high-tech ventures fail in the gap between early adopters and mainstream customers, and the proven framework to navigate this critical transition.
The Hard Thing About Hard Things Building a Business When There Are No Easy Answers
Ben Horowitz shares brutal truths about running a company when everything falls apart. Learn how to fire friends, lead through chaos, and make decisions when there are no good options.
ReWork Change the Way You Work Forever
Challenge conventional business wisdom with Basecamp founders who prove you need less than you think: no office, no meetings, no 80-hour weeks. Just action.
Thinking, Fast and Slow
Nobel Prize winner reveals how two mental systems shape your choices and why you're confident even when wrong.