Crossing the Chasm Marketing and Selling Disruptive Products to Mainstream Customers
Learn why most high-tech ventures fail in the gap between early adopters and mainstream customers, and the proven framework to navigate this critical transition.
The Hard Thing About Hard Things Building a Business When There Are No Easy Answers
Ben Horowitz shares brutal truths about running a company when everything falls apart. Learn how to fire friends, lead through chaos, and make decisions when there are no good options.
Thinking, Fast and Slow
Nobel Prize winner reveals how two mental systems shape your choices and why you're confident even when wrong.
The Power of Habit Why We Do What We Do in Life and Business
Learn why 40% of your actions aren't decisions but automatic patterns, and how understanding the three-part habit loop can help you transform your life and business.
Zero to One Notes on Startups, Or how to Build the Future
PayPal co-founder Peter Thiel reveals why creating monopolies beats competition, and how to build truly innovative companies that go from zero to one.
Hackers: Heroes of the Computer Revolution
Steven Levy's classic chronicles the brilliant mavericks who bent the rules from MIT to Silicon Valley, creating the hacker ethic that sparked the computer revolution.
The Education of Henry Adams An Autobiography
A Pulitzer Prize winner written in third person, this grandson of two presidents grapples with how his privileged 19th century education failed to prepare him for the modern world.